Founder: Chloé Jessica

So it’s been on my heart for a while to create a brand that brings together all things Faith Inspiration, Encouragement and Mental to positively influence people’s lives through Fashion and Lifestyle products.

After much deliberation on a name, I finally settled on Eunoia (u-noy-ah). Despite it’s questionable pronunciation at first sight, it’s meaning “beautiful thinking” and a “well balanced mind” resonated deeply with me. I’m a firm believer that everything starts and ends within our minds, as we are the navigators of our individual life journeys. From first-hand experience I know that when our minds and ways of thinking are unhealthy, then ultimately it can have a detrimental impact on other areas of our lives. That’s why inspiring a life of beautiful thinking and a well-balanced mind is so important to me

I’m also an advocate for embracing the concept of a perfectly imperfect life, as well as acknowledging ourselves as perfectly imperfect human beings. We’re living in a time, where many people are striving to be and live perfect lives; as relentlessly portrayed through social media. However, at Eunoia our perspective is that it’s perfectly okay to live an imperfect life because beautiful thinking and a well-balanced mind determine perfection on our very own individualised & personalised terms. Life is a series of journeys, and each journey is an opportunity for self-reflection and growth, all whilst having an abundance of fun along the way!

So whatever journey you’re on, or stage your currently at in your life, this brand is the perfect companion to help you “think good, feel good and look good” whilst on that continuous journey, and I hope our products and ethos will positively inspire you.